Tuesday, March 28, 2017

Home Staging Service In A Vacant Condo

When someone walks into your house with the idea of buying it, they’re asking themselves all sorts of questions in their head, even if they don't even know they're asking them. And a home staging service is meant to give them the answers they’re looking for.

Let me ask you two different questions – and you tell me which one you think is easier to answer.

“What is your favourite song?”

Or

“Do you like Fleetwood Mac or The Eagles better?”

The first one is more open-ended. You can give any answer in the world! So it can be overwhelming.

On the other hand, the second one is more directed. The person asking you the question is guiding you toward one of two possible answers. That makes it a lot easier to find the answer.

The same goes with staging. Take a look at this picture and imagine the possibilities:

Home Staging Service In A Vacant Condo | empty bedroom | MatiDesign Interior Decorating And Home Staging London Ontario

When someone looks at this room, they ask themselves all sorts of questions. Things like:

- Could I picture myself sleeping here?
- Would I be comfortable in this room?
- Would my spouse be comfortable here?
- Would I be able to enjoy intimate moments in this room?
- Would this room relieve my stress at the end of the day?

If you walked into the room you see above, what would the answer to those questions be?

Would you want to buy this home if it looked like this?

Time To Call A Home Staging Service

This was a vacant condo for sale, with only the occasional scattered piece of furniture available – like the inflatable mattress above. It had no appeal at all, and as a result it sat on the market for two months without selling. So the agent contacted me.

They had a small budget to work with, which was fine – in most cases I can make a difference on any budget. But I had to be more strategic.

Instead of creating grander areas, I had to create smaller vignettes into which the buyer can insert their own life. We used the blow-up mattress in the room and rented a few accessories and pieces of furniture to improve the room. That might not sound like much, but it makes a big difference. Take a look for yourself:

Home Staging Service In A Vacant Condo | staged bedroom | MatiDesign Interior Decorating And Home Staging London Ontario

Now think about those questions above.

What do you think the answer would be this time?

The results speak for themselves – after sitting vacant on the market for more than two months, this home sold two days after it was staged for above the original asking price.

Home Staging Service London Ontario

If you’re considering listing your home on the market, or if you’ve already listed it but it isn’t selling, contact MatiDesign today for an in-home staging consultation. Remember, staging is always less expensive than your first price reduction.

Find more ideas about interior design, decor, and style at: London Home Decor


Thursday, March 16, 2017

Bathroom Interior Decorating Ideas: Home Staging Before & After

One of my favourite parts of being a home stager here in London Ontario is the amazing difference staging can make. Not only can it give a room a completely different feel, it can also help the homeowner make more money in selling it sooner and for more money.

As I like to say, the cost of a home stager is always less than your first price reduction.

When the agent for this home contacted me, it had been on the market for a couple of months already. Their previous agent was with them for a 60 day contract, and when it didn’t sell with him they decided to work with a different agent. Their new agent and I had worked together before – I stage all of her listings before they go on the market – so she brought me in for this one.

Home Staging Before & After – The Problem

Here’s what the ensuite bathroom looked like before I arrived.

Bathroom Interior Decorating: Home Staging Before & After | Pre-Staged Bathroom | MatiDesign Interior Decorating And Home Staging London Ontario

What do you think when you see that photo? What does that room make you feel?

Does it tell you a story? Does it seem warm and inviting?

No, it tells about as much of a story as a blank piece of paper – and that’s the problem. When people looked at this home, they couldn’t picture themselves living in it. They couldn’t imagine what life would be like here. It clearly has no appeal at all.

An ensuite bathroom needs to show romance, intimacy, intrigue, and dare I say... sex appeal? It needs to be a place people can envision themselves going to at the end of the day and relaxing, feeling completely at peace. It needs to be a sanctuary.

So I went to work.

Home Staging Before & After – The Solution

Bathroom Interior Decorating: Home Staging Before & After | Bathroom After Staging | MatiDesign Interior Decorating And Home Staging London Ontario

Can you spot the difference?

It’s not the wall colour, or the vanity, or the bathtub, or the tiles. All that stayed exactly the same.

It’s the accessories. The candles sitting in the tub, the fragrance sticks on the counter, the flowers, the artwork, even the towel strategically draped over the edge of the tub – it’s all there to tell a story. What woman wouldn’t want to relax in a luxurious bubble bath, candles burning ever so gently, as soothing fragrances grace her nose?

So What?

The second photo is obviously more inviting than the first, but so what? What does that mean? Why should you care, as a homeowner?

In this case, this home sold in just under a week. Staged homes usually sell more quickly, but because this house had been sitting on the market for a while its owners missed out on a lot of potential buyers. This is why it’s a good idea to stage a home before you put it on the market for sale.

Contact MatiDesign

Is your home currently on the market but isn’t selling? Are you planning on putting your home on the market soon? If so, contact MatiDesign to book a home staging consultation.

You’ll walk away armed with the information you need to sell your home more quickly, and for more money – including things you can do yourself, as well as some bigger things your home may need to get the full value for it.

Get additional information on interior design, decor, and style at: London Interior Decor